Welcome to Research Factory

Brand Research

Building a brand is an ongoing process. It involves meticulously and continually keeping abreast of how your business brand is perceived in your targeted marketplace. In order to determine this, a focused market assessment is required to study consumer responses towards your brand.

At Market Research, we help you determine your brand’s health and ascertain your brand positioning with intelligence. We use test messaging and track your brand over time to help you realign your brand positioning strategies. Our team of experts devise and implement unique and automated brand health framework to comprehend the present and future performance of your brand, measure market penetration, customer response and experience in communities, assess brand equity, trust, consideration, and recommendation.